Ms Vidya Balan is quite ok. Mr. Tushaar Kapoor? Not so much. But look at me commenting on an art I know so less about!
Recently, the elected government put some thought into the tobacco consumption in our country. They ought to. I don’t know the exact numbers, but I’m sure a substantial amount of revenue is collected from this industry and they certainly owe some thought to it. Anyway, here is one of the conclusions. Now the cigarette and other tobacco-containing substances will have an even more obnoxious graphic on their commercial packs. This one has a deformed mouth which should ideally put off any sane man contemplating the bliss of nerve-relaxing, nicotine pumped smoke!
We should appreciate the impetus behind the decision. Here’s another idea. Let’s put up pictures of accumulated fat on all bakery goods. Let’s put up burnt livers on the tags of alcoholic beverages and how about a blocked coronary artery on vegetable oil packs! They all demonstrate a plausible effect. I am not suggesting that vegetable oil can be just as harmful as a pack of cigarettes. But do we need the most disgusting graphics on anything we purchase?
Can we be left alone to decide? If you’re reading this, you can certainly make a call for yourself. But unfortunately, a large percentage of our country cannot. Pictorial representation is a quick-fix solution to reach out to the uneducated to spread the awareness of the ill effects of tobacco. The concord although not without resistance, and largely compelled in nature, from the tobacco brands is laudable. It is unfortunate that we have to resort to graphical methods to communicate with humans who should ideally be able to fend for themselves. It is unfortunate that you and I are only amongst the 6-10% of Indians who complete a Bachelor’s degree. It is unimaginably unfortunate that you and I seem to be unperturbed about it. How long will we depend on a crosscut to communicate? Be it drug abuse, poverty, population explosion or a simpleton spitting on the road communicating diseases he hasn’t even heard of! There’s only so much that can be attained unless we have enlightened minds and not just wide open eyes due to obnoxious graphics. It’s time to stand up, ladies and gentlemen. It’s you who can comprehend this tiny article and it’s only you who can clean the dirty picture. There is no harmony unless all the notes are right.
I’m glad I have a right to comment on this Dirty Picture. Do you?